I had a chat with a group of writers this past weekend. One of the questions that came up was on book promotion. What form of promotion works best? I do all the expected things:
- chat with bookstore owners
- participate in social media
- blog interviews
- walk around with bookmarks and thrust them into the hands of random strangers
Does any of it work? I have no idea. I’ve decided it might be time to think outside the box so I’ve come up with a plan that I am convinced is genius.
I shall go to NYC and LA. I will lay in wait for various celebrities. Then I’ll scream out their name and when they look at me I’ll whip one of my books at them. I’m guessing the average person will catch the book before it bounces off their head. Then my trusty partner will snap a picture. I will sell this “celebrity endorsement” photo to the tabloids. Soon People and US Weekly will be full of pictures of my book being held by various movers and shakers.
I know, it’s genius! I haven’t yet shared this plan with my DH, but I’m fairly sure he’ll be my trusty sidekick. He’s very supportive of my writing career. If he’s busy I’m guessing one of my friends will step up to the plate to be the photographer. I have awesome friends.
I haven’t told my Simon and Schuster publicist or editor about this plan yet. I’m guessing that there might be considered some kind of “faux-pas” to hurl books at celebrities. Those of us who are innovators are always a bit ahead of our time. When this idea catches on- remember you heard it here first.
Now – who should I get to hold my book first? What would be a good mover and shaker? Preferably someone who wouldn’t likely have an armed guard who might take me out.